A memory module connector includes a dynamically-assisted latch that facilitates connecting and releasing a memory module. The latch includes a lever pivotably coupled to the connector for urging the memory module into and out of a fully seated position within the connector. The lever provides a mechanical advantage for lowering and raising the memory module. A latch assist member urges the latch into engagement with the memory module in response to an insertion of the memory module, and dynamically positions the lever in response to movement of the memory module within the connector.