A driving method includes: dividing a unit period into a plurality of sub-frame periods corresponding to the primary colors; writing a primary color component in each sub-frame period by a first scan executed on the plurality of pixels; irradiating, in each sub-frame period, the plurality of pixels with the corresponding primary color of light by the irradiation unit at a timing that is after the first scan and before the first scan of a subsequent sub-frame period; and waiting a wait period that is from when the first scan of one primary color component among the at least three colors ends until when the irradiation unit starts irradiating the one primary color of light, the wait period for the one primary color being different from wait periods for the other colors.