An image projection apparatus includes a calculation unit, a band limiting unit, a reduction processing unit, and an edge enhancement unit. The calculation unit calculates a reduction ratio of an input image. The band limiting unit applies a low-pass filter to the input image. The reduction processing unit produces a reduced image by performing reduction processing with respect to the input image which has undergone an application of the low-pass filter by the band limiting unit using the reduction ratio calculated by the calculation unit. The edge enhancement unit sets a frequency characteristic of a bandpass filter based on a cutoff frequency used by the band limiting unit to apply a low-pass filter to the input image, and performs, using the frequency characteristic, edge enhancement processing with respect to the image reduced by the reduction processing unit.