A skill finder service receives directly from a user or through a social networking service a request for help with an asset. The skill finder service finds users skilled in the asset from asset data collected by an asset management service. The skill finder service searches the asset data for assets that match the asset in the request, and for each matching asset, determines the user who owns the matching asset. The skill finder service creates a list of skilled users and sends the list to the requesting user. The requesting user can contact one or more of the skilled users for help with the asset. The skill finder service uses existing data typically obtained by asset data management services to provide a valuable service to users. Further, by using the asset data to find skilled users, the skill finder service lessons or eliminates the need for user-entered expertise listing.