General entity retrieval and ranking is described. A first set of documents is retrieved from one or more document repositories based on a query formed according to the topic. The first set of documents is characterized based on its first set of metadata values. One or more candidate entities are identified based on the first set of documents and the original query is thereafter augmented according to a candidate entity. The second set of documents resulting from the augmented query is then characterized in a similar manner. For each candidate entity, the first and second document set characterizations are compared to determine their degree of similarity. Increasingly similar document set characterizations indicates that the candidate entity is increasingly relevant to the original query. Repeating this process for each of the one or more candidate entities can give rise to rankings according to the respective degrees of similarity.