Ordering content in social networking applications is described. A method includes receiving a plurality of shared content pieces that are viewable and accessible by at least one viewer, wherein the shared content pieces are received from a personal web page owner. The method includes displaying the shared content pieces in an initial order, wherein the displayed shared content pieces are accessed in a viewer order determined by an individual viewer. The method includes receiving and storing the viewer order and an identity of the individual viewer in a data store. The method includes receiving approval from the personal web page owner to change the initial order. The method includes, in response to receiving the approval from the personal web page owner, changing the initial order based at least in part upon at least one of the viewer order and the identity of the individual viewer, thereby providing an adjusted order.