Computer-implemented methods, apparatus, and systems implementing techniques for displaying labels included in a body of content are presented. Part of a portion of a body of content is displayed in a display area. The body of content includes a label for the portion, and the label has a normal position adjacent to and not overlapping the portion in the body of content. The label is displayed in the display area in the normal position if doing so places the label fully within the display area. The label is displayed at a separate location only if displaying the label in the normal position does not place the label fully within the display area and only while any non-trivial part of the portion is displayed in the display area.