The present invention replicates a symbol into one or more other symbol positions of the symbol matrix in accordance with the replication properties of the location in which said symbol appears in the symbol matrix. A preferred embodiment of the present invention (“Replicating Wilds”) uses a symbol matrix formed by three rows and five columns in which the middle position of the third column possesses replication properties for the wildcard symbol such that a wildcard symbol replicates itself into all adjacent symbol positions.