The present invention provides a method and apparatus for implementing automatic answering and recording in videophone services. The method comprises: when a video call is coming, a called terminal automatically answering the call and playing a prerecorded automatic answering prompting message to a calling user; and the called terminal recording audio and video of the calling user and ending the call after the recording is completed. The present invention has solved the problem that a videophone has no automation answering and recording function in prior art. Thus, the user can answer selectively video calls at anytime and anywhere, important video calls can be automatically recorded, and video calls which are inconvenient to be answered can be answered automatically by choosing various videos.