A method for implementing Customized Ringing Signal (CRS) services is provided. The method includes: receiving a call request initiated by a caller terminal; obtaining a policy of playing a CRS tone according to the call request, where the policy is a policy of playing a CRS tone, namely, a caller CRS tone or a callee CRS tone, or a policy of filtering the CRS tone; and playing the CRS tone to a callee according to the policy. By setting a policy of playing the CRS tone to the callee in the network or the callee terminal, the users enjoy the CRS services at their own discretion.