Invention Grant
- Patent Title: Detection of exit behavior of an internet user
- Patent Title (中): 检测互联网用户的退出行为
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Application No.: US13660519Application Date: 2012-10-25
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Publication No.: US08645212B2Publication Date: 2014-02-04
- Inventor: Ryan Joshua Urban
- Applicant: Bounce Exchange LLC
- Applicant Address: US NY New York
- Assignee: Bounce Exchange LLC
- Current Assignee: Bounce Exchange LLC
- Current Assignee Address: US NY New York
- Agency: Pepper Hamilton LLP
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02
Abstract:
User action in the form of movement of a tracking device on a webpage, represented by cursor gestures on the webpage, is used to detect if a user intends to leave the webpage. Upon detection of an intent to leave the webpage, an advertisement may be displayed to a user. The advertisement may be targeted to the user and/or based on the content the user was viewing on the webpage.
Public/Granted literature
- US20130290117A1 DETECTION OF EXIT BEHAVIOR OF AN INTERNET USER Public/Granted day:2013-10-31
Information query
