A system and/or a method of collaborative filtering based on attribute profiling is disclosed. In one embodiment, a method includes generating a product profile of a content-based product through applying any number of value data assigned by a user to a set of attributes embodying possible reasons as to why the user reacts to the content-based product, generating a user profile of a user through applying a group of value data assigned by the user to a content-based product sharing the set of attributes and recommending a different content-based product to the user when a different product profile of the different content-based product matches with the user profile beyond a threshold value. The method may include recommending the different content-based product to a different user when a different user profile of the different user matches with the user profile of the user who has subscribed to the different content-based product.