A bookmark extracting apparatus accurately selects the most suitable bookmarks related to a website, being browsed at present, from bookmarks registered in advance. The bookmark extracting apparatus provides the selected bookmarks to a user. It includes a keyword extraction unit which extracts a keyword based on browsing history information of a website up to now, and a providing unit which provides a bookmark related to the keyword extracted by the extraction unit from a plurality of registered bookmarks, based on the keyword.