A method including receiving a website text item of the website, where the website text item is categorized by a text category and a website element category, identifying, multiple text items of multiple websites relating to multiple businesses in an industry, searching the multiple text items using the website element category to identify multiple comparable text items, parsing the website text item to generate multiple keywords, searching the multiple comparable text items using the multiple keywords to identify a comparable text item, where the comparable text item includes a conversion rate corresponding to a percentage of transactions completed by multiple website visitors accessing the comparable text item, identifying, a modified conversion text item from the multiple comparable text items, where the modified conversion text item has a modified conversion rate that exceeds the conversion rate, generating, a conversion improved website including the modified conversion text item.