A method and an apparatus for word quality mining and evaluating are disclosed. The method includes: calculating a Document Frequency (DF) of a word in mass categorized data; evaluating the word in multiple single-aspects according to the DF of the word; and evaluating the word in multiple aspects according to the multiple single aspect evaluations to obtain an importance weight of the word. According to the solution of the present invention, the importance of the word in the mass categorized data may be evaluated, and words with high quality may be obtained through an integrated evaluation.