Automated service level management of applications can include automated deployment, monitoring, forecasting, and/or predicting based on a plurality of service levels comprising application level, application server platform level, virtual machine level, and/or infrastructure level, and optimizations at multiple levels using a plurality of techniques including automated dynamic application migration. Automated deployment of applications in a cloud computing environment using deployment descriptors comprises receiving values for service level parameters for an application, creating a deployment descriptor based on the parameters, identifying application servers that satisfy the deployment descriptors, and deploying the application to the identified application servers. Automated dynamic migration of applications in a cloud computing environment comprises deciding to migrate an application, obtaining application resource requirements, identifying application server candidates, selecting an application server from one of the candidates, and migrating the application.