A system and method to issue a text alert message in response to a website deflection. DNS inquires for a website resource may be deflected to a new IP address for a website prior to or after the occurrence of a natural disaster, emergency event, attack, or other event that damages the computer infrastructure of an organization or causes interruption in website administration, thereby interrupting the organization's ability to continue to offer or update its website information. Alternatively, the system can be used to issue marketing alerts in response to a website deflection. The text alert may be issued responsive to deflection or responsive to an automated process that alters a zone file on a controlling DNS server.