The system provides an Internet-based site accessible by customers and broadcasters for tracking the airing of their advertisements. The system includes a software package for creating a database of all events occurring on a broadcast station, which may comprise, for example, a radio or television station, although these are not intended as limitations. The software package receives a recording of a station's output, which contains metadata on each broadcast element that includes time, date, and content information. As the broadcast proceeds, the start and stop time of each element are stored in a table in the database. This database can then be subsequently queried via the website by a customer or media personnel to ascertain that the spot has aired as intended.