Invention Grant
- Patent Title: Brand detection in audiovisual media
- Patent Title (中): 视听媒体品牌检测
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Application No.: US13536304Application Date: 2012-06-28
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Publication No.: US08645994B2Publication Date: 2014-02-04
- Inventor: Praveen Kumar Vemparala , Michael G. Lucero , Richard D. Prologo , Jason S. White , David S. Alles , Enrique de la Garza , Virginia M. Musante , Eitan Sharon , Saleel Sathe
- Applicant: Praveen Kumar Vemparala , Michael G. Lucero , Richard D. Prologo , Jason S. White , David S. Alles , Enrique de la Garza , Virginia M. Musante , Eitan Sharon , Saleel Sathe
- Applicant Address: US WA Redmond
- Assignee: Microsoft Corporation
- Current Assignee: Microsoft Corporation
- Current Assignee Address: US WA Redmond
- Agent Micah Goldsmith; Glen Johnson; Micky Minhas
- Main IPC: H04N7/025
- IPC: H04N7/025
Abstract:
This document describes techniques and apparatuses enabling brand detection in audiovisual media. The techniques detect a brand exposed within audiovisual media, such as a name or logo for a product or service, and based on this brand, present a brand advertisement or enable selection of an interactive experience that is associated with the brand. By so doing, marketers enable viewers to quickly and easily learn more about the product or service.
Public/Granted literature
- US20140007155A1 BRAND DETECTION IN AUDIOVISUAL MEDIA Public/Granted day:2014-01-02
Information query
