A printing apparatus includes a printing unit printing an image on a print sheet with a print agent; a discharging unit; a conveying unit including a conveying path; a measuring unit provided on the conveying path of the conveying unit to measure each colored area formed by the printing unit that deposits the print agent on the print sheet from at least one of a first face and a second face; and a conveyance control unit performing a first conveying process in which the colored area passes through a measurement point after a certain time from the formation of the colored area in the measurement of the colored area and a second conveying process in which the colored area passes through the measurement point before the certain time from the formation of the colored area in non-measurement of the colored area.