Online games embedded in webpages of websites may be created and/or served through a system and/or method. The games may be embedded in websites that are hosted separately from the games. The games may be designed by the website operators and/or other entities associated with the websites, and may include content from the websites to drive engagement with the websites and their content. An interface may be provided to the website operators to facilitate efficient and intuitive configuration of games that use website content. Such games may be served separately from the websites. As such, the games may provide a convenient, efficient, and/or effective mechanism for enhancing engagement of users with the website and/or its content.