A method comprises monitoring a network for an event. The network includes wireless access points through which wireless users access the network and a plurality of virtual service communities allocated to one or more of the wireless access points. Each virtual service community (VSC) is configured for one or more network services. The network services associated with one VSC includes at least one network service that is different than the network services of another VSC. The method further comprises detecting the event; and based on the occurrence of the detected event, performing an action that includes dynamically allocating a VSC to an access point.