Demodulation reference signals and data are transmitted to a receiving terminal through time/frequency resources of the radio communication system using a resource block as a base unit. The method includes arranging at least two orthogonal DM-RSs in two edge OFDM symbols for resource blocks of respective cells, a frequency offset existing between cells at positions of the orthogonal DM-RSs in the edge OFDM symbols, performing puncturing at positions corresponding to the orthogonal DM-RSs of the other cells in the edge OFDM symbols of the respective cells, arranging superimposing DM-RSs in the two edge OFDM symbols in a resource block of one cell and arranging the superimposing DM-RSs at positions corresponding to the resource blocks of the other cells, wherein positions of the superimposing DM-RSs are set between the positions of the orthogonal DM-RSs in the respective edge OFDM symbols.