Among other things, a wireless device is disclosed for enabling communication with a gateway device within a user premises. The wireless device includes a wireless local area network transceiver for bidirectional wireless data communication at the premises, an interface for wired communication, a processor for converting data between the wireless and wired interfaces. The wireless device receives instructions from the gateway device via the transceiver or the interface and implements conversion and communication control functions to implement a selected one of a plurality of wireless-wired adaptations for communications flowing between the selected one of the transceiver and the interface and the other of the transceiver and the interface for communication within the user premises for application service delivered by the gateway device.