Invention Grant
US08649805B2 Methods, systems and computer program products for tailoring advertisements to a user based on actions taken using a portable electronic device
失效
方法，系统和计算机程序产品，用于根据使用便携式电子设备采取的动作为用户定制广告
- Patent Title: Methods, systems and computer program products for tailoring advertisements to a user based on actions taken using a portable electronic device
- Patent Title (中): 方法，系统和计算机程序产品，用于根据使用便携式电子设备采取的动作为用户定制广告
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Application No.: US13601039Application Date: 2012-08-31
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Publication No.: US08649805B2Publication Date: 2014-02-11
- Inventor: John Ruckart , Robert Starr
- Applicant: John Ruckart , Robert Starr
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, LP
- Current Assignee: AT&T Intellectual Property I, LP
- Current Assignee Address: US GA Atlanta
- Agency: Guntin & Gust, PLC
- Agent Andrew Gust
- Main IPC: H04W24/00
- IPC: H04W24/00
Abstract:
A method of advertising tailored based on usage patterns of a portable electronic device includes determining if a portable electronic device has entered an area associated with a local area network (LAN). A link is established between the portable electronic device and the LAN if it is determined that the portable electronic device has entered the area associated with the LAN. User services are established between the portable electronic device and a remote server using the established link based on a user profile associated with the portable electronic device. Devices associated with the remote server communicatively coupled to the LAN are controlled using the portable electronic device. Actions and/or behaviors of a user are tracked based on use of the portable electronic device. Advertisements are displayed and/or played on at least one of the controlled devices based on the tracked user actions and/or behaviors.
Public/Granted literature
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