A glasses-free 3D advertising system and method wherein a number of wireless electronic digital 3D/2D video advertising players 10 are each located at a respective point-of-product display of consumer goods, detects the presence of an anonymous shopper proximate to the displayed consumer goods, and upon the shopper remaining at that location for a period of time, retrieves from memory and plays digital 3D or 2D video advertisements that contain information related specifically to the displayed consumer goods proximate to the advertising player, and records and reports statistical data relative to the advertisements played.