Illustrative embodiments of the present invention are directed to a method, a system, and a computer readable medium encoded with instructions for providing a user terminal with supplemental information to a search result. Illustrative embodiments of the present invention include receiving a search request from the user terminal. Once the search request is received, a set of search results is communicated to the user terminal. The set of search results includes search results that include information associated with at least a first business and a second business. These businesses are then notified of the search request using an electronic notification. Illustrative embodiments of the present invention also include receiving, from the first business, supplemental information associated with the first business that is responsive to the notification. The supplemental information is then communicated to the user terminal and at least the second business.