Invention Grant
- Patent Title: Web influenced in-store transactions
- Patent Title (中): 网络影响店内交易
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Application No.: US13666536Application Date: 2012-11-01
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Publication No.: US08650085B2Publication Date: 2014-02-11
- Inventor: Corrine Wilder , Rachel Gregg , James Nelson , Andrew M. Pole , Wendy Yungner
- Applicant: Target Brands, Inc.
- Applicant Address: US MN Minneapolis
- Assignee: Target Brands, Inc.
- Current Assignee: Target Brands, Inc.
- Current Assignee Address: US MN Minneapolis
- Agency: Merek, Blackmon & Voorhees, LLC
- Main IPC: G06Q20/00
- IPC: G06Q20/00

Abstract:
In selected embodiments a repository system correlates user browsing behavior with in-store transactions involving a number of products or product categories. For example, an online portal may receive online transactional data and in-store transactional data and associate particular user identities with such data. The user identities may be correlated by matching online transactional data with in-store transactional data. This correlation identifies a user known to frequent both online and in-store venues of the same retailer. The online portal may maintain browser repository records based on an association of online and in-store identities. In some implementations, the portal measures in-store transactions of a user known to frequent both online and in-store venues. The measurements may be performed for a predetermined time period. Such measurements may be used to extrapolate web influenced in-store transactional data from at least one browser repository record to estimate a transaction for an unknown user.
Public/Granted literature
- US20130124261A1 Web Influenced In-Store Transactions Public/Granted day:2013-05-16
Information query