A method and apparatus for securing media asset distribution for a marketing process is described. In one embodiment, the method includes generating a dynamic security component for each media asset allocation to at least one receiver, wherein the dynamic security component verifies the at least one receiver upon login, coupling the dynamic security component to at least one file having a media asset and communicating a locator reference associated with the at least one file to the at least one receiver, wherein the locator reference is created using the dynamic security component.