A product roll packaging apparatus includes a transfer unit for lifting and transferring a product roll from a conveyor, a wrapping unit for wrapping a protective sheet around the roll and attaching an end thereof with an adhesive tape, a protective sheet supply unit for cutting off the sheet from a sheet roll and supplying it along a protective sheet path line to the wrapping unit, and a tape supply unit for supplying the tape to the end of the cut sheet. The transfer unit includes a position correcting mechanism for establishing a reference line depending on the roll size, and bringing a reference end face of the roll into alignment with a vertical plane including the reference line. The protective sheet supply unit includes an edge position control mechanism for bringing a reference edge of the sheet into alignment with the reference line corresponding to the roll size.