This invention relates to tacky finishes and to the textile materials and articles treated with the tacky finishes. The tacky finishes provide improved processing features for end-use articles that contain such finishes. The tacky finish may be combined with other adhesion promotion finishes in the treatment of textile materials. The textile materials and articles may be used as rubber reinforcing materials, such as automotive tire cap ply, single end tire cord, carcass reinforcement and side wall reinforcement. End-use articles that contain the treated textile materials include rubber-containing materials such as automobile tires, belts, and hoses. This invention also relates to the methods for manufacturing the treated textile materials and articles.