A freestanding display rack is made of materials that can be recycled by utilizing existing fiber recycling chains and can be shipped to the point of sale in a knocked-down flattened condition. The display rack comprises a pair of spaced apart side panels each having an outer surface, and an inner surface facing an opposite side panel. A back panel is attached to the side panels by interfitting tabs and notches along adjacent edges of the back panel and the side panels. A plurality of shelves extends between and supported at their opposite ends on the side panels by mechanical interlocking engaged between the shelves and the side panels. The mechanical interlocking comprises channels formed in the inner surface of each the side panel, and depending flanges on opposite side edges of each the shelf engaged in a respective channel. A graphics header extends above the shelves and side panels.