A freestanding display rack for supporting and displaying product at a point of sale comprises a pair of spaced apart side panels. A back panel is attached to the side panels by interfitting tabs and notches along adjacent edges of the back panel and the side panels. A plurality of shelves extends between and supported at their opposite ends on the side panels by mechanical interlocking engaged between the shelves and the side panels. The mechanical interlocking comprises a slot formed through the side panels adjacent each of the shelves and a tongue projecting outwardly from each end of the shelves. The tongues extend through the respective slot in the side panels and being folded against an outer surface of the respective side panel. A graphics header extends above the shelves and side panels.