Realistic electronically controlled eyes for a figure such as a doll, toy, animatronic being, robot, etc., are provided by displaying a sequence of images simulating eye movement on an electronic display screen mounted to a portion of the figure. A convex lens, which serves to simulate the figure's eye, is mounted substantially in contact with a surface of the display screen system from which the light defining the sequence of images is emitted. To an observer looking at the convex surface of the lens, the lens appears as an eye characterized by realistic eye movement.