A stretchable appliqué made from a stretchable substrate with indicia thereon may be applied to a variety of articles including stretchable performance athletic wear. A method for making the stretchable appliqué may include applying an adhesive and a carrier layer to one surface of a stretchable substrate. Indicia may then be applied to the opposite surface of the stretchable fabric and the stretchable substrate may be cut to a desired shape to form the stretchable appliqué. The carrier layer may then be removed and the stretchable appliqué may be adhered to the desired article. The stretchable appliqué may be adhered to stretchable articles of apparel so that the appliqué may stretch when the article of apparel stretches. The carrier layer may be less stretchable than the stretchable substrate, including being completely non-stretchable.