Collection and concurrent integration of supplemental information related to currently playing media. Based on certain characteristics associated with the media, additional information related thereto is identified and output along with the media itself. This provides an enhanced experience for a user, in that, this supplemental information augments the presentation of the media to the user. Such supplemental content can be any one or combination of a wide variety of types including textual information, image content, audio content, video content, etc. This supplemental content may be output automatically in conjunction with the media (e.g., when such media is being output). Alternatively, the supplemental content may be output upon the authorization of a user. The supplemental content may be output in a predetermined location (e.g., location within a video display). Alternatively, such supplemental content may be output within an unused (or infrequently used) area of such a video display.