The present invention discloses a mobile multi-media intelligent tourist guide service system, comprising GPS positioning receiver, GPS subsystem, mobile tourist guide service control subsystem, trigger area network subsystem, tourist guide information intelligent selecting and compositing subsystem, multi-media managing display subsystem, and electronic map subsystem. The mobile tourist guide service control subsystem receives and processes position information from the GPS positioning subsystem, produces multi-media tourist guide information in real-time through trigger area network subsystem and a tourist guide information intelligent selecting and compositing subsystem, plays on said multi-media managing display subsystem, and controls said electronic map subsystem displaying position in real-time, recording track and displaying corresponding geography information.