A content management system detects a change to one part of a document, and to generate a corresponding change in a different part of the same document. Dynamic inclusion rules define conditions that, when satisfied, allow automatically changing a link in a document to a new link when corresponding data in the document is added or changed. If a change corresponds to a defined dynamic inclusion rule, a corresponding query in the rule is evaluated according to the changes in the document. When there is enough information to run the query, the query is automatically executed in a background process. If there is a single link that satisfies the query, the document may be updated with the new link. If multiple links satisfy the query, the top ranked query result may be automatically selected, or the user may select which link should be included in the document.