A data converting apparatus includes: a display image producing section that receives a file including one or more records in each of which records print data for one or more pages is described so as to produce image data for displaying; a preview displaying section that displays an image based on the image data produced in the display image producing section, and receives a designation by a user operation as to whether or not printing on a record basis or on a page basis is required; and a print image producing section that produces image data for printing with respect to the record or page which is designated to be printed by the preview displaying section.