A web based platform and method is provided for facilitating content transactions between a provider and one or more users. Content transmitted from a content provider via a communications network and a customized graphical user interface, and stored on a database server in association with content data. Access to an identifier of the content is provided for users of the user interface, and value is received from one or more users in association with the content. In response to the received value, selective access to the content by one or more users is provided, with the access for a particular user determined based on the content data. The content data in various embodiments may include a value threshold for the content, with access provided to all users or a set of users after a cumulative value received exceeds the value threshold.