Systems and methods for generating displays showing interactions with a piece of content accessible via a number of unrelated websites are described. One embodiment of the invention includes storing a piece of content within a database and providing access to the piece of content via a website hosted by a server associated with the database, receiving a request from a user to propagate the piece of content to a 3rd party website hosted via a 3rd party server, obtaining user account information, accessing the 3rd party server using the user account information, providing propagation player code to the 3rd party server, where the propagation player code includes information enabling a browser application to access the piece of content via the server associated with the database, receiving requests from browser applications, where the requests are associated with user interactions with the piece of content, identifying requests associated with a user interaction via the propagation player included in the 3rd party website, updating database records tracking user interactions with the piece of content via different websites in response to the received requests, and generating a display of the websites to which the content has been propagated, where the display includes the 3rd party website.