A system and a method are disclosed for receiving a request to create a mobile application, the request comprising provider-specific application information and provider-specific content for the mobile application, generating, by a processing device, an application description based on the provider-specific application information, wherein the application description comprises a selection of one or more application features for the mobile application, retrieving, by the processing device, a base mobile application stored in a data store, wherein the base mobile application comprises previously generated base application software code, modifying, by the processing device, the base mobile application in view of the application description; and generating, by the processing device, binary mobile application code for the mobile application in view of the modified base mobile application.