A benchmarking computing application is configured to create a benchmark run for a segment of customer profiles. Customer profiles from the segment include a parameter, termed an adjustment parameter, that may affect energy consumption by the associated customer. The results of the benchmark run include energy consumption values for individual customer profiles in the segment, an average energy consumption value for the entire segment of customer profiles, and also adjustment energy consumption value. The adjustment energy consumption value reflects the portion of energy consumption by a particular customer attributed to the difference between the average value of the adjustment parameter for the segment and the value of the adjustment parameter for the particular customer profile.