A coupon generation and redemption method that includes displaying on a video display associated with a computing device at least one product on which at least one promotion is available. An input device that is associated with the computing device is used to select at least one of the at least one product for which the consumer desires to receive at least one coupon. The at least one coupon is printed using the computing device. The at least one product referenced in the at least one coupon is purchased. The at least one coupon is redeemed.