A method includes providing, through a server device, a number of wearable apparel garments to an entity and monitoring readings of near-field communication tags associated with the number of wearable apparel garments procured from the entity through a number of reader devices of a corresponding number of another human mammals. The method also includes transmitting a profile information of the human mammal wearing the wearable apparel garment to the reader device of the another human mammal and/or a geospatial information of the reader device to the server device configured to collect information from the number of reader devices. Further, the method includes obtaining, through the server device and/or another server device, information related to market intelligence based on the transmitted profile information and/or the geospatial information.