Embodiments disclosed herein provide a control device and a method executing thereon for allocating network bandwidth to users accessing a controlled network. In response to a user connecting to the control device using a user device, the control device obtains a user bandwidth allocation profile for that user based on user credentials. The user bandwidth allocation profile may be stored local or remote to the control device. A provisioning module running on the control device can map attributes in the user bandwidth allocation profile to a traffic control rule and associate the traffic control rule with the user based on the user credentials and considering information identifying the user device used by the user to connect to the control device. A traffic conditioning module running on the control device can regulate the network bandwidth usage by the user utilizing the traffic control rule associated with the user.