An individualized per device initialization of a computing device is unique relative to the initialization of other computing devices. A common initialization program, common to all computing devices of a particular type such as a game console, may be modified to be unique for each computing device. Modification may comprise the application of at least one individualized per device secret, e.g., key, to at least a portion of the common initialization program such as at least one initialization stage. Initialization is tied to one or more device specific identities. In this way, initialization vulnerabilities discovered on a particular device cannot be exploited en masse on other computing devices because each initialization program stored in each computing device is unique. The device specific nature of the initialization program may be extended to other information input to the computing device in order to prevent unauthorized sharing of information with other computing devices.