A bullet-orienting system applies bullets to a feed tube from a source of bullets. The bullets each have a tip-end and a base-end. The bullet-orienting system includes a bullet conveyance that conveys bullets, in tip-end-down and tip-end-up orientations, from a source of bullets to a feed tube along a bullet conveyance path. A bullet-orienting structure comprising a block, a nose guide forming a ledge, a groove, and a tapered opening, and a ramp is disposed proximate the bullet conveyance path. For each tip-end-up oriented bullet, the bullet-orienting structure interacts with the tip-end-up bullet and flips the tip-end-up bullet relative to the bullet conveyance from the tip-end-up orientation to the tip-end-down orientation prior to application to the feed tube.