An image forming apparatus includes a recording head, a head driving control unit, and a dummy ejection control unit. The dummy ejection control unit controls first dummy ejection operation to eject droplets to a continuous medium per a constant length and second dummy ejection operation to eject droplets not contributing to image formation to an image formation area. In the first dummy ejection operation, the head driving control unit applies a first non ejection pulse to a pressure generator corresponding to a non ejection nozzle. In the second dummy ejection operation, the head driving control unit applies a second non ejection pulse to the pressure generator corresponding to the non ejection nozzle. When the second non ejection pulse is applied, an amplitude or number of vibrations of a meniscus of liquid in the non ejection nozzle is greater than when the first non ejection pulse is applied.