A laser pulse from an ultrashort pulse laser (USPL) is fired into the atmosphere. The USPL pulse is configured to generate a plasma filament at a predefined target in the atmosphere, in which free, or “seed,” electrons are generated by multi-photon or tunneling ionization of the air molecules in the filament. A second pulse is fired into the atmosphere to form a heater beam that impinges on the plasma filament and thermalizes the seed electrons within the plasma filament, leading to the collisional excitation of the electrons in the filament. The excited electrons collisionally excite various electronic and vibrational states of the air molecules in the filament, causing population inversions and lasing, e.g., exciting the C3Πu→B3Πg(v=0→0) transition of the N2 in the atmosphere to cause lasing at 337 nm.